The Wager: Can US Innovate Its Way Out of Debt? December 3, 2010

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Complete video at: http://fora.tv/2010/11/05/Scott_Galloway_Innovation_and_the_Exchange

NYU business professor Scott Galloway describes outstanding government and consumer debt levels in the U.S. as a wager that future technological innovations will lead to long-term economic growth.

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On November 5, L2 and NYU Stern hosted its second-annual Innovation Forum at The Morgan Library in New York City. The full-day event addressed innovation in digital marketing and implications for prestige brands.

L2 Forums are the largest gatherings of prestige professionals in North America. Forums draw C-level executives and top marketing and digital talent from prestige brands; leading agencies, media, and technology firms; and innovators and academics. In addition, 25 percent of seats are reserved for students from the nation's top business and arts graduate programs. - L2

Scott Galloway is the founder of L2, a think tank for prestige brands, and Professor at the NYU Stern School of Business where he teaches brand strategy and luxury marketing. Galloway is also the founder of Firebrand Partners, an operational activist firm that has invested over $1 billion in U.S. consumer and media companies.

In 1997, he founded Red Envelope, the premier Internet-based consumer gift retailer. In 1992, Galloway founded Prophet, a brand strategy consultancy that employs over 100 professionals in the United States, Europe and Asia. Galloway was elected to the World Economic Forum's "Global Leaders of Tomorrow," which recognizes 100 individuals under age 40 "whose accomplishments have had impact on a global level." Galloway serves on the board of directors of Eddie Bauer, The New York Times Company, eco-America, and Berkeley's Haas School of Business.