How FarmVille Games the Customer Loyalty System March 30, 2011

Favorite:

Complete Premium video at: http://fora.tv/conference/l2_facebook_indepth

Video game marketing expert Gabe Zichermann outlines how Zynga turned the concept of customer loyalty on its head with the promotion of its 7-Eleven FarmVille Slurpee. Of the promotion, which awarded in-game credits of no actual value for real-world Slurpee purchases, Zichermann states simply: "Money comes in, money never goes out."

-----

Gamification: The Secrets of Facebook Games
GABE ZICHERMANN
Author, Game-Based Marketing

Everywhere Commerce: Facebook & Beyond
NITA ROLLINS
Futurist, Resource Interactive

Facebook Places: "The Killer App"
JAMIE TEDFORD
CEO, Brand Networks

Gabe Zichermann is the Gamification Summit Chair and co-author of the book, Game-Based Marketing. Gabe is also a board member of StartOut.org and a facilitator for the NYC chapter of the Founder Institute. Zichermann is a native of Canada and currently resides in NYC.