I went to Spain a few months ago and I had the best foie gras of my life. The best culinary experience of my life. Because what I saw, I'm convinced, is the future of cooking. Ridiculous, right? Foie gras and the future of cooking. There's not a food today that's more maligned than foie gras, right? I mean, it's crucified. It was outlawed in Chicago for a while. It's pending here in California, and just recently in New York. It's like if you're a chef and you put it on your menu, you risk being attacked. Really, it happened here in San Francisco to a famous chef.

I'm not saying that there's not a rationale for being opposed to foie gras. The reasons usually just boil down to the gavage, which is the force feeding. Basically you take a goose or a duck and you force feed a ton of grain down its throat. More grain in a couple of weeks than it would ever get in a lifetime. Its liver expands by eight times. Suffice to say it's like - it's not the prettiest picture of sustainable farming.

The problem for us chefs is that it's so freakin' delicious. (Laughter) I mean, I love the stuff. It is fatty, it's sweet, it's silky, it's unctuous. It makes everything else you put it with taste incredible. Can we produce a menu that's delicious without foie gras? Yes, sure. You can also bike the Tour de France without steroids, right? (Laughter) Not a lot of people are doing it. And for good reason. (Laughter)

So several months ago, a friend of mine sent me this link to this guy, Eduardo Sousa. Eduardo is doing what he calls natural foie gras. Natural foie gras. What's natural about foie gras? To take advantage of when the temperature drops in the fall, geese and ducks gorge on food to prepare for the harsh realities of winter. And the rest of the year they're free to roam around Eduardo's land and eat what they want. So no gavage, no force feeding, no factory-like conditions, no cruelty.

And it's shockingly not a new idea. His great-granddad started - Pater