Complete video at http://fora.tv/2012/01/25/KEEN_Incs_Christa_DePoe
Global Head of KEEN Online Christa Depoe shows that global branding is more than simply complying with laws and regulations. For shoppers in Germany, KEEN designed a 'see with socks' option, a fashion faux pas in America but a success for the European site.
Keeping pace with today's apparel, beauty, and retail business requires staying ahead of the latest technological trends. The 2012 Winter Session of the WWD Digital Forum will address every aspect of business in the digital space—from mobile technology to social-media marketing strategies to e-commerce opportunities. Hosted by WWD editors, the event will feature actionable information, interactive discussions, and opportunities to network with industry peers, and will provide you with the knowledge and tools required to compete in today's tech-driven marketing landscape.