TEDxNUST - Puruesh Chaudhary - Agahi January 17, 2012

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About Speaker

Puruesh Chaudhary's passion entails creativity and inception of new ideas and enjoys working with innovative and forward thinking minds. She has over 7 years of experience in media and strategic communications pertaining to key functional areas covering research and content development. She has been a professional broadcast editor and has worked in leading news channels in Pakistan; both in Urdu and English where she has been designing and developing content for news, current affairs and other special assignments. The Center of International Media Ethics has appointed her as the Ambassador to Pakistan on media ethics. She is the Chief Strategy Officer to an initiative "AGAHI" designed by Mishal Pakistan. She has an indepth understanding of the social, political, economic and technological unaddressed challenges, which could be the means of enticing radicalization in the society. Chaudhary believes that if these challenges are not dealt with will potentially add more nuisances to global unrest and pose grave threats for societal co-existence in the coming years. Prior to being a part of the "Media Development Initiative" by shaping the future of Journalism, Chaudhary was working in Samaa TV, heading the forward planning. In December 2006, Chaudhary joined DawnNews as a professional broadcast journalist/editor. Her position required her to generate and edit content, create rundowns, manage packages and produce regular Live bulletins for the station. During her short tenure at the Coca Cola Export Corporation, she was handling the corporation's public affairs, CSR-activities and their European edition. Within the automotive industry; she worked with Porsche's Management in setting up their Operations in Lahore and Karachi. Chaudhary enjoys music, movies and media.

About TEDx, x = independently organized event

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized. (Subject to certain rules and regulations.)

About TED

TED is a nonprofit organization devoted to Ideas Worth Spreading. Started as a four-day conference in California 25 years ago, TED has grown to support those world-changing ideas with multiple initiatives. The annual TED Conference invites the world's leading thinkers and doers to speak for 18 minutes. Their talks are then made available, free, at TED.com. TED speakers have included Bill Gates, Al Gore, Jane Goodall, Elizabeth Gilbert, Sir Richard Branson, Nandan Nilekani,Philippe Starck, Ngozi Okonjo-Iweala, Isabel Allende and UK Prime Minister Gordon Brown. The annual TED Conference takes place in Long Beach, California, with simulcast in Palm Springs; TEDGlobal is held each year in Oxford, UK. TED's media initiatives include TED.com, where new TEDTalks are posted daily, and the Open Translation Project, which provides subtitles and interactive transcripts as well as the ability for any TEDTalk to be translated by volunteers worldwide. TED has established the annual TED Prize, where exceptional individuals with a wish to change the world are given the opportunity to put their wishes into action; TEDx, which offers individuals or groups a way to host local, self-organized events around the world, and the TEDFellows program, helping world-changing innovators from around the globe to become part of the TED community and, with its help, amplify the impact of their remarkable projects and activities.