TEDxRyersonU - Alex Fox -- From Conscious to Creative January 10, 2012

Favorite:

How can we change the lives of children in Africa? In this TEDx Talk, Alex Fox -- a fourth year Fashion Communications student at Ryerson University -- examines the role that marketing and communications play in the international development industry, and challenges the traditional methods.

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)