TEDxRC2_PaulConneally_Shifting_aid_from_analog_to_digital.mp4 December 13, 2011

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Paul Conneally is a former journalist turned aid worker, who has spent more than ten years "in the field," with both the ICRC and IFRC, working with communities affected by war and disaster. Conneally is a previous TEDxGeneva talker and was a featured speaker at the LIFT Conference in Geneva in 2011. He recently left the IFRC to join the International Telecommunication Union in Geneva as their new Head of Communications and Partnerships

At TEDxRC², Conneally reflects on how social media, text messaging and smart phones are turning the "traditional cry for help" upside down. We discover how these tools are changing, for the better, the ways in which we interact with disaster-affected communities and deliver aid.

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