TEDxUChicago 2011 - Candice Katz - Both sides of the story May 12, 2011

Favorite:

Candice Katz is the Marketing Manager at Oddcast, the New York based
social media and technology company behind mega-viral campaigns such
as CareerBuilder.com's Monk-e-Mail and McDonald's Avatarize Yourself.
An Honours student in Marketing Communication, Candice is an avid
investigator of the impact that brands have on self-concept and
identity. She examined how modern technologies such as the iPod can
affect the way people perceive themselves and others. Prior to joining
Oddcast, Candice has worked with brands such as Apple and Nintendo.

About TEDx, x=independently organize event
In the spirit of ideas worth spreading, TEDx is a program of local, self-
organized events that bring people together to share a TED-like experience.
At a TEDx event, TEDTalks video and live speakers combine to spark deep
discussion and connection in a small group. These local, self-organized
events are branded TEDx, where x=independently organized TED event.
The TED Conference provides general guidance for the TEDx program, but
individual TEDx events are self-organized.*
(*Subject to certain rules and regulations)