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Synchronize and Synergize December 6, 2004

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In a company meeting, Carter Duryea (Topher Grace) gives an energietic speech on using synergy to improve the cmagazine's advertising pages in the film, In Good Company.


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CARTER: What was I saying about the...

ALICIA: An agenda.

CARTER: An agenda, l have an agenda. Which is that l have to immediately, um, increase the ad pages here by 20 percent.

DAN: 20 percent? Carter, only a startup magazine can do that.

CARTER: Yeah, well, I think this team can do it, Dan.

MORTY: Um, how?

DAN: Well, Morty, basically what we...

CARTER: God, that's an awesome question. "How?" And the answer is synergy. We need to team up here. Yeah, we need to synchronize and we need to synergize. We're not alone. We're not alone. We're part of one of the biggest multimedia and brand name companies in the known universe, okay? Let's - let's take advantage of that, like, uh, like Krispity Krunch. Did anyone know that, uh, one of our sister companies is Krispity Krunch?

DAN: So?

CARTER: So we talk to our brothers and sisters over at Krispity Krunch. We make a deal where we supply sports factoids to their boxes. So that when Joe Couch Potato is sitting there, he's, uh, snacking, he looks down, and what does he see? Sports America Krispity Krunch sports factoids. He's definitely buying more Krispity Krunch and not Krunch 'n Krackle which, by the way, looks and tastes exactly the same. But guess what? No sports factoids. And Krispity Krunch is so happy they guarantee us 28 pages a year. Besides which, they know if they don't, Teddy K. is gonna be pissed. What is that? What am I talking about here, people? Synergy.

DAN: Isn't that cheating?

CARTER: No, no. Hell, no. And, uh, Techline cell phones. We own Techline cell phones. Guess what we put on their browser?


Courtesy of MovieClips

Eddie Farrel: Boardroom to Bathroom

March 30, 1990 (about 30 years ago)

Eddie Farrel (Dana Carvey) brings the meeting to the bathroom and pitches an excellent way of advertising that receives an applause from everybody in the comedy film, Opportunuty Knocks.

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Synchronize and Synergize- December 6, 2004

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